Since this is my last installment of four cause marketing promotions that celebrate Independence Day, I thought I’d focus on a campaign that would take us right through the Olympics, which begin July 27th.
For $12 you can buy a stitch to the flag our athletes will carry at the Olympics in London. To date, Team USA has sold nearly 24,000 stitches with Raise Our Flag.
The money will support meals, training, equipment and everything else our athletes need to win. Remember, America’s athletes get no government funding. They can only succeed with our help.
A big Olympic thanks to Phil “The Godfather of Cause Marketing” McCarty for sharing this promotion with me.