Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Today on CauseTalk Radio, Megan and I talk to Lisa Lewis, Director of Marketing at Formation Data Systems (FDS), a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need!

On the show, Megan, Lisa and I discuss:

  • How FDS was looking for a marketing program that was affordable but impactful when Lisa discovered Oxfam after a friend gave her a goat as a gift!
  • How the program works. If you demo FDS' product through Oxfam they will donate a goat to a needy family in a third-world country.
  • The power of goats! They are a fantastic animal to donate because almost singlehandedly they can lift a family out of poverty.
  • How FDS has used See a Demo, Get a Goat outside outside a trade show (that they couldn't afford to attend!) with great success!
  • Are goats the next household pet?!
  • How FDS has incorporated goats into a series of videos called GoatBusters that links the craziness of goats with the disorganization of most company's storage efforts.
  • Two unexpected lessons from the program. First, employees love it - especially their younger employees (Millennials!). Second, the program is so "sticky." Prospects remember the goats!
  • Is this cause marketing program driving sales?
  • FDS' partnership with Oxfam. What do they think of the program and its success?
  • What is the key takeaway from this program? What can other B2B companies learn from it?
  • What's next for the goats?

Show Notes

What a Goat Can Teach You About Cause Marketing

Lisa Lewis on Twitter

Formation GoatBusters on Youtube

Formation Data Systems

Just Like Dogs, Goats Will Look You In The Eye When They Need Your Help

Goats Fight Weeds in Local Cemetery

Skyhill Farms