Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Written on April 26, 2013 in CauseTalk Radio Podcast
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On today’s show, Megan and I talk to David Hessekiel, Founder and President of Cause Marketing Forum.

David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

He also gives us a peak into keynotes by LIVESTRONG CEO Doug Ulman, Andy Goodman on storytelling and J. Walker Smith on industry trends. Finally, David talks about his recent cause marketing speaking trip to China, for which he kept a wonderful travel blog.

Tune in now and I hope you can join David, Megan and me at the CMF conference on May 29 and 30!

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CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

Written on April 22, 2013 in CauseTalk Radio Podcast
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Today on CauseTalk Radio, Megan and I talk to Mark Dority, Director of Marketing for KULA Causes, on how his company helps customers support great causes by simply frequenting their favorite brands.

Whether using loyalty points, shopping through KULA’s affiliate eCommerce platform, or shopping with another KULA partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe.

Tune in now!

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Pinterest Roundup: Support Victims of the Boston Marathon Bombing

Written on April 18, 2013 in Cause Marketing News
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I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. Please check the board out and give generously!

Also, please let me know if you seen any other events, products or services that are supporting the victims.

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This t-shirt created by students at Boston’s Emerson College has already raised $40,000!

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How NOT to Act After a Tragedy

Written on April 16, 2013 in Causerants
1 Comment

Let’s review, shall we?

Bad behavior:

Screen Shot 2013-04-15 at 4.09.54 PM

 

Screen Shot 2013-04-15 at 5.11.49 PM

 

Good behavior:

Screen Shot 2013-04-15 at 6.17.38 PM

Any questions?

More: How to Help the Victims of the Boston Explosion

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CauseTalk Radio Ep50: New PurPle Index Tracks Corporate Purpose, Participation and Performance

Written on April 12, 2013 in CauseTalk Radio Podcast
0 Comments

Today on CauseTalk Radio, Megan and I chat with MSLGROUP’s Scott Beaudoin about the new Purple Index, which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit.

We discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great infographic and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.



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  • About Joe

    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

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