Ep102: A Kickass Nonprofit Guide to #GivingTuesday

Giving Tuesday

Today on CauseTalk Radio, Megan and I talk to Mollye Rhea, Founder and President of For Momentum, an Atlanta-based cause marketing agency.

#GivingTuesday is quickly approaching on December 2nd. Last year's #GivingTuesday saw a 90 percent increase in online giving! This is one day that nonprofits can't afford to take off.

No worries if you haven't started planning. Mollye has some timely advice on how your nonprofit can still make a profit on the biggest giving day of the year. We also talk about the role social media plays and on which platforms nonprofits should focus.

Finally, Mollye talks about For Momentum's FREE Power of Partnership #GivingTuesday Toolkit, which includes free planning tools and worksheets.

If you're planning to take part in #GivingTuesday - or just thinking about it - you don't want to miss this episode.

#GivingTuesday 2014 Will Be Huge

In 2013, which was only the second year of #GivingTuesday:

  • 2 Billion+ individuals reached on Twitter (+338% over 2012)
  • 300+ Million reached on Facebook
  • 7,000+ #unselfies were posted
  • Online giving on #GivingTuesday was up 90% compared to 2012
  • Average online gift on #GivingTuesday 2013 was $142.05, significantly up from $101.60 in 2012

#GivingTuesday 2014 is poised for tremendous growth! This will be the Ice Bucket Challenge for all nonprofits.

#GivingTuesday is Perfect for Business Partnerships

giving tuesday infographic

This #GivingTuesday Pinterest board includes some great examples of how businesses and nonprofits have partnered.

Get Your FREE #GivingTuesday Toolkit

You can boost your #GivingTuesday efforts with For Momentum's planning tools that will show you how to engage and inspire employees and consumers to donate or take other important actions for community impact. 

Expert Tools & Tips Along with Worksheets & Templates

Expert Tools & Tips Along with Worksheets & Templates

Download your free toolkit now!