CauseTalk Radio Ep27: Livestrong Insider Shares Strong Lessons for Nonprofits

Today, Megan and I talk with Rachel Armbruster, a nonprofit strategist. Her book, Banding Together for a Cause, gives an insider's look at the development of the Livestrong yellow wristband campaign, which has raised more than $100 million for the cause.

We discuss how a corporate partner moves from a minor donor to a major partner,  and how nonprofits can create a celebrity brand - even if they don't have their very own Lance Armstrong.

Tune in now!