CauseTalk Radio Ep20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden

Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better.

Christina shares how the campaign plans to reach their donation goal of 10,000 eyeliners (valued at $16-$18 each) to Look Good Feel Better by early fall. Other social media platforms such as Facebook will play a key role.

We also learn about Elizabeth's Arden's other cause marketing efforts, including a partnership with nonprofit Pencil, which is engaging Elizabeth Arden employees in New York City schools.