CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

In this episode of CauseTalk Radio, Megan and I talk with Phil "The Godfather of Cause Marketing" McCarty about the signature cause marketing program he helped create, St. Jude's Thanks and Giving. Phil also offers some great advice and insights for nonprofits that want to realize their own Thanks and Giving aspirations.

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Resources

Phil's company: Good Scout Group

St. Jude's Thanks and Giving