CauseTalk Radio Ep03: Online Cause Marketing, The Lorax, More on Pinterest

In this episode of CauseTalk Radio, Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures.

  • I'm bullish on Boston's online content service Swoop and explain how it might be used for cause marketing.
  • Pinterest is social media's golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
  • Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for the new Dr. Seuss movie, The Lorax, environmentalists are crying foul.  Hear all this and more in today's episode!

Online Cause Marketing

Is 'Hovering' the Future of Online Cause Marketing (Joe's Post on Swoop)

InfoLinks Movember Campaign (In Text Advertising on TMZ.com, etc.)

eBay Giving Works (CMF Golden Halo Award Winners)

More on Pinterest

Why I Tearfully Deleted My Pinterest Inspiration Boards (Article on issues with licensing from an attorney - thanks, Laura Gonzo!)

Cause Marketing in Major Motion Pictures

Feeding America/The Help (DVD Launch)

Read Across America Tour - Driven By Mazda (Cause Update Post on Mazda's 'The Lorax' cause marketing campaign)

The Lorax Cannot, Will Not, Truffula Tree-Certify Your Brand (BrandChannel)