CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose

In this episode of CauseTalk Radio, Megan and I talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world.

We also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing?

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Resources

Sustainability, Purpose, Citizenship, CSR, Shared Value: Don't Get Stuck on the Name... Continue the Journey! [Huffington Post]

Joe's two thumbs up review of Carol's Book: Breakthrough Nonprofit Brands