Which Wich Did It! They Sent a 1,000 Flagged Bags to Troops Overseas

Our troops have really been on my mind this week. Losing 30 highly trained, dedicated soldiers in that Afghan attack last week was tough. Just think: thirty coffins, thirty graves, thirty grieving families, thirty people missing at the Thanksgiving Day table this fall. It's truly a terrible loss.

That's why I'm glad Which Wich, a chain of 200 "which" restaurants (wish we had one in Boston!), did something nice this week for the troops.

You might remember Which Wich as I included their promotion in my examples of Independence Day cause marketing. They got top honors and I promised to include their campaign in the next edition of my book, Cause Marketing for Dummies, which was just released but will have a second edition with new content.

The decorated bags they collected were filled with messages, kind words and treats. You can actually check out the decorated bags here.

I hope these flagged bags will cheer up the troops. They could sorely use it after the past week.