Ep178: Chris Noble on The Power of Influencers & The Future of Cause Marketing

Today on CauseTalk Radio, Megan Strand and I talk to Chris Noble, CEO of Matchfire, a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement.

On the show, Megan, Chris and I discuss:

Chris Noble, Matchfire Co.

Chris Noble, Matchfire Co.

  • How Matchfire brings four different agencies together (StudioGood, Kompolt, Patron & Matchfire) that were once "Brand Soup." The commonality with all these entities was social good and technology.
  • Matchfire's work with the Muscular Dystrophy Association on #LiveUnlimited, a bold initiative to reach a new, younger audience for the charity.
  • How #LiveUnlimited focused on 150 online influencers to drive traffic, interest and donations to the campaign.
  • Trends in cause marketing: Snapchat, Pokemon Go!, Employee Engagement.
  • The critical role content marketing has and will play in cause marketing, and how people confuse it with digital marketing.
  • How the language we use to describe corporate responsibility (cause marketing, purpose, CSR etc.) can either empower or confuse our employees. 

Show Notes

Matchfire

MDA's #LiveUnlimited

Chris on Twitter

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