Looking for an Alternative to Pinups? Try Coupon Books

Screen shot 2012-07-24 at 7.57.52 PM
Screen shot 2012-07-24 at 7.57.52 PM

A good alternative to pinups is a coupon book. The book pictured comes from Massachusetts-based pizza chain Papa Gino's and benefits The Jimmy Fund, the fundraising arm of the Dana-Farber Cancer Institute.

Last year this coupon book raised $90,000 for The Jimmy Fund. This year's program began July 1st and runs through the end of the month. The book sells for a buck and offers $100 in savings.

Here's some more info on coupon books. You should also read this post to fully understand why you should use coupons for cause marketing in the first place. As this coupon book does, you can even put other businesses' coupons in your book. We used to charge companies to include a coupon in our book. Another option was for them to sell the coupon book in their stores. Businesses loved the co-marketing.

While more expensive to produce than pinups, coupon books have an almost instant appeal with shoppers. Looking for a different kind of cause marketing program for at the register? Try coupon books!

photo (10)
photo (10)