As if raising $270,000 via a cause marketing partnership with Borders wasn't enough, for an encore DC-based First Book has recently launched a cause marketing program with kid's station Noggin to raise a million books.
My son and I caught one of the First Book PSA's on Noggin this morning. Noggin has already raised 127,000 books.
First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books.
You can learn more about them online at Firstbook.org.