Wrap-Up: AFP Mass Conference on Philanthropy

Thanks to everyone who came out to my presentation today! It was fun.

Here's a copy of my presentation.

Remember, you can join Hubspot and me on Thursday at 1pm for  a FREE webinar on how to use inbound marketing (blogging, social media, SEO) to recruit more sponsors and corporate partners.

Here's my case for why inbound marketing is critical for causes.

Here are some other resources that will further your learning from today.

What is Cause Marketing?

A Primer on Pinups

I spoke of Maggie Keenan and her new cause marketing program with KFC and Dairy Queen. This is a great example of local cause marketing.

Lots of great examples of purchase and action triggered donations in my latest post on "pinktober" promotions. Here's a recent example of action-triggered cause marketing for Halloween!

Here's a link to a great program by the Ellie Fund, a Boston-based organization.

Brendan had a question on text messaging for cause marketing. Here the post I spoke of.

I talked about Massage Envy & The Arthritis Foundation and how to choose a cause for cause marketing. Check 0ut this post.

I just finished putting together an updated list of cause marketing resources you should check out.

Are you interested in mobile cause marketing. You'll enjoy these two posts on Give.mobi.

Let me know if you have any questions. Also, if you are specifically interested in using point of sale/pinups in your next cause marketing promotion, consider buying my three-part course Six Figure Cause Marketing. The recorded version is only $99! It covers everything you need to plan and execute a successful program.