Cause Marketing Success Story: Ocean State Raises $212,000

Back in December I told you about Ocean State Job Lot and their annual pinup programs to support the hospital. Despite a sputtering economy, Ocean State not only met its goal, it blew it away! During the month of December, Ocean State Job Lot raised $212,000! That's almost 40% more than 2008.

Moreover, these results put them on track to raise one million dollars for the hospital in just six years.

Ocean State's tag line is The Home of Adventure Shopping. The joy and enthusiasm shoppers and employees find in their stores obviously extends to their giving!

Are you planning a cause marketing program for your nonprofit? Our work with Ocean State Job Lot helped us develop the best practices for our Six Figure Cause Marketing program. I hope you’ll check it out!