Starbucks Embraces Pay It Forward, #AJO

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Tuesday on the Razoo blog Inspiring Generosity I wrote about the death of Alyssa O'Neill and how it sparked a pay it forward movement in Starbucks and other stores around the world with the hashtag #AJO.

This morning when I opened my Starbucks app to pay for my latte I had this message from the coffee giant.

This is a big step forward for the pay it forward movement. You couldn't pick a better brand to popularize and already popular practice. It will be interesting to see where it goes from here!

Related Pinterest Board: Cause Marketing - Pay It Forward