I just had to share this.
Last week I got an e-mail out of the blue from Dan Rosenfeld.
The place where I work recently had a Haiti benefit. After convincing some of the other staff, we implemented our first pinup campaign, which played a huge part in fundraising. Credit unions are a perfect match for cause marketing; POS + social mission built in. Our members donated at teller windows, directly from their accounts, and our branches were quickly decorated with pinups. Selfish Giving played a huge role for us. Thanks for your help.
I've been writing Selfish Giving for 5 1/2 years and I'm proud of all the great cause marketing advice it offers nonprofits and businesses. I'm especially encouraged when smaller players like Dan's credit union show they can raise money with cause marketing just like the big guys.
Dan, you and co-workers and you credit union members rock! Keep up the great work!
Like Dan, you can learn a lot about cause marketing by just reading Selfish Giving. But if you aspire to Six Figure Cause Marketing my next five part program begins June 10th!