Ep135: How Activists & Companies are Using Petitions to Stand Together for Good

care2  cecil

Today on CauseTalk Radio, Megan and I talk to Randy Paynter, Founder & CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place. 

Megan, Randy and I discuss:

Randy Paynter, CEO, Care2

Randy Paynter, CEO, Care2

  • The incredible success of Care2. They've succeeded where many, many others have failed.
  • The focus of the site on online petitions - and building a community.
  • How site traffic is driven mainly through social networks, especially Facebook.
  • How Care2 works with partners - both nonprofit and for-profit.
  • The role of gamification on the site and how Care2 is using incentives to create a positive experience for members and partners.
  • The challenge of working with the right companies - and why they have to turn most businesses down! 
  • The evolution of petitions for businesses and how they've gone from avoiding to embracing them.
  • Details on their "Cecil The Lion" petition, Care2's fastest-growing petition ever.
  • Why Care2 isn't asking members for donations.
  • Care2's direct efforts to turn petitions into real changes in the world.

Show Notes

Care2

Stop FEDEX From Shipping Shark Fins

Demand Justice for Cecil the Lion in Zimbabwe

Randy Paynter's Twitter 

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